Surfing in Australia asks more of you. Early alarms. Cold water. Long drives before sunrise chasing a forecast that might not even hold. But that is exactly why people keep showing up.
Surfing Australia has long played a role in supporting that commitment. From grassroots programs to major events, they help grow the sport and the community around it. Ford is proud to be part of that journey. Not just at the elite level, but in everything it takes to get there.
Surfing in Australia asks more of you. Early alarms. Cold water. Long drives before sunrise chasing a forecast that might not even hold. But that is exactly why people keep showing up.
Surfing Australia has long played a role in supporting that commitment. From grassroots programs to major events, they help grow the sport and the community around it. Ford is proud to be part of that journey. Not just at the elite level, but in everything it takes to get there.
“This partnership will help surfers and fans experience more of what makes Australian surfing so special.”
Luke Madden, Chief of Sport & Partnerships at Surfing Australia
Through its partnership with Surfing Australia, Ford also supports athletes like Jack Robinson. Jack has driven Ford vehicles for years at his home in Western Australia, where remote breaks and rugged coastlines are part of the routine.
“I own a Ford and have always been a fan of the brand. As a family, it’s the perfect fit for our day-to-day lifestyle. I can chase swells, tow the jet-ski and know that I’m in a truck that will handle whatever we encounter on or off the road.”
Jack Robinson, Professional Surfer.
Supporting surfers at every level
From first-time groms to elite competitors, surfing in Australia is built on progression. Surfing Australia plays a key role in that journey, from introducing young surfers to the sport through grassroots programs, to supporting pathways that lead to competition and high performance.
Because for most surfers, it doesn’t start with competition. It starts with access. Getting to the beach. Finding the time. Having the freedom to go when the conditions are right.
Through this partnership, Ford helps support those programs and events, making it easier for more people to get involved and stay connected to surfing over time.
Together, the focus is clear. Support the sport. Back the community. Help more people get out there.
Supporting surfers at every level
From first-time groms to elite competitors, surfing in Australia is built on progression. Surfing Australia plays a key role in that journey, from introducing young surfers to the sport through grassroots programs, to supporting pathways that lead to competition and high performance.
Because for most surfers, it doesn’t start with competition. It starts with access. Getting to the beach. Finding the time. Having the freedom to go when the conditions are right.
Through this partnership, Ford helps support those programs and events, making it easier for more people to get involved and stay connected to surfing over time.
Together, the focus is clear. Support the sport. Back the community. Help more people get out there.
What is the Ford and Surfing Australia partnership?
Ford Australia has partnered with Surfing Australia to support surfing across the nation, from grassroots programs to major events. The partnership focuses on helping more people access the coast and stay connected to the sport, including backing events, growing participation, and supporting the travel that is part of surfing.
Ford Australia has partnered with Surfing Australia to support surfing across the nation, from grassroots programs to major events. The partnership focuses on helping more people access the coast and stay connected to the sport, including backing events, growing participation, and supporting the travel that is part of surfing.
Why is vehicle capability important for coastal driving?
Coastal conditions are unpredictable. Wet roads, changing weather, and rough access tracks are all part of the drive. A capable SUV or ute gives you the control and confidence to handle it, from early starts in low light to long days chasing conditions up and down the coast.
- What is the Ford and Surfing Australia partnership?
- Why is vehicle capability important for coastal driving?
Ford Australia has partnered with Surfing Australia to support surfing across the nation, from grassroots programs to major events. The partnership focuses on helping more people access the coast and stay connected to the sport, including backing events, growing participation, and supporting the travel that is part of surfing.
Ford Australia has partnered with Surfing Australia to support surfing across the nation, from grassroots programs to major events. The partnership focuses on helping more people access the coast and stay connected to the sport, including backing events, growing participation, and supporting the travel that is part of surfing.
Coastal conditions are unpredictable. Wet roads, changing weather, and rough access tracks are all part of the drive. A capable SUV or ute gives you the control and confidence to handle it, from early starts in low light to long days chasing conditions up and down the coast.