Every grand slam dunk, every perfectly executed assist, every championship dream - they all start with a dream. And for Australian basketball, many of those pivotal moments are being fuelled by the dynamic partnership between Ford and Basketball Australia, a collaboration designed to elevate the game from grassroots to global stages.
Every grand slam dunk, every perfectly executed assist, every championship dream - they all start with a dream. And for Australian basketball, many of those pivotal moments are being fuelled by the dynamic partnership between Ford and Basketball Australia, a collaboration designed to elevate the game from grassroots to global stages.
Since 2023, Ford and Basketball Australia have been on a shared, passionate mission: to make basketball more accessible and engaging for every Aussie family. Programs like Ford Aussie Hoops are bringing the thrill of the game to life for kids in every corner of the country, from bustling city courts to remote outback towns. Imagine the joy on a child's face as they learn to dribble and shoot, guided by enthusiastic coaches. Supported by dedicated local dealers, who often host events and provide local resources, and cheered on by national stars who make special appearances, this initiative has a simple yet profound goal: to make the game feel closer, more tangible, and truly possible for everyone, regardless of where they live or their background. It's about fostering a love for the game early on.
Since 2023, Ford and Basketball Australia have been on a shared, passionate mission: to make basketball more accessible and engaging for every Aussie family. Programs like Ford Aussie Hoops are bringing the thrill of the game to life for kids in every corner of the country, from bustling city courts to remote outback towns. Imagine the joy on a child's face as they learn to dribble and shoot, guided by enthusiastic coaches. Supported by dedicated local dealers, who often host events and provide local resources, and cheered on by national stars who make special appearances, this initiative has a simple yet profound goal: to make the game feel closer, more tangible, and truly possible for everyone, regardless of where they live or their background. It's about fostering a love for the game early on.
To truly bring the game to the people, Ford even engineered the ingenious Ranger Hoop - a custom, mobile basketball setup that literally brings the court to unexpected places. Imagine the surprise and delight when a Ford Ranger pulls up, and within minutes, a full basketball hoop is ready for action! Whether it's a bustling city street, a winding country road, the vast outback, or a sun-drenched oceanside, the game can now come to you, breaking down barriers and spreading the joy of basketball far and wide. This innovative approach creates instant, memorable community activations, making basketball accessible and fun for everyone, everywhere.
To truly bring the game to the people, Ford even engineered the ingenious Ranger Hoop - a custom, mobile basketball setup that literally brings the court to unexpected places. Imagine the surprise and delight when a Ford Ranger pulls up, and within minutes, a full basketball hoop is ready for action! Whether it's a bustling city street, a winding country road, the vast outback, or a sun-drenched oceanside, the game can now come to you, breaking down barriers and spreading the joy of basketball far and wide. This innovative approach creates instant, memorable community activations, making basketball accessible and fun for everyone, everywhere.
Australia's basketball prowess on the world stage is undeniable, a testament to decades of dedication and talent. Since their debut at the 1956 Melbourne Olympics, the Boomers have consistently risen to the top ranks of international basketball, captivating audiences with their skill and teamwork. The Opals continue to dominate, boasting an incredible five Olympic medals from the past ten Games, a testament to their consistent excellence. Not to be outdone, the Rollers, four-time Paralympic medallists, have been a formidable force in global competition since the 1990s, showcasing incredible athleticism and determination, while the Gliders proudly uphold a legacy of success at World Championships and Paralympic Games. Ford's support helps provide the resources and visibility these elite teams outside of the games to help build the community they need to continue their world-class performance.
Australia's basketball prowess on the world stage is undeniable, a testament to decades of dedication and talent. Since their debut at the 1956 Melbourne Olympics, the Boomers have consistently risen to the top ranks of international basketball, captivating audiences with their skill and teamwork. The Opals continue to dominate, boasting an incredible five Olympic medals from the past ten Games, a testament to their consistent excellence. Not to be outdone, the Rollers, four-time Paralympic medallists, have been a formidable force in global competition since the 1990s, showcasing incredible athleticism and determination, while the Gliders proudly uphold a legacy of success at World Championships and Paralympic Games. Ford's support helps provide the resources and visibility these elite teams outside of the games to help build the community they need to continue their world-class performance.
The tangible impact of this partnership is already being felt across the nation. Twenty new Aussie Hoops centres have been launched since the inception of this partnership, creating vibrant hubs for young players, leading to an more participation nationwide. Communities across Australia now have new, accessible places to shoot hoops and nurture their dreams. Because every future star needs that first shot, that first opportunity to fall in love with the game, and every community deserves a hoop to make those dreams a reality, fostering healthy activity and a sense of belonging.
The tangible impact of this partnership is already being felt across the nation. Twenty new Aussie Hoops centres have been launched since the inception of this partnership, creating vibrant hubs for young players, leading to an more participation nationwide. Communities across Australia now have new, accessible places to shoot hoops and nurture their dreams. Because every future star needs that first shot, that first opportunity to fall in love with the game, and every community deserves a hoop to make those dreams a reality, fostering healthy activity and a sense of belonging.