What Is the Ford Performance Club?

What is Ford Performance Club?

Ford Performance Club is a new program for owners of Ford Performance models and Mustang models in Australia. It's designed to offer owners more engagement and dialogue with Ford, Ford Performance and fellow owners.

 

What is Ford Performance?

Ford Performance is the performance engineering and product development arm of Ford. Ford Performance designs, engineers and produces flagship race and road cars for enthusiasts, with an emphasis on dynamics and driving enjoyment. On track, Ford Performance exists to win races, win championships and use the innovation, technology and expertise developed in the high-pressure environments of racing to develop even better road models for customers.

 

Why introduce Ford Performance Club?

Ford Performance products are the hero products of our line-up. They're purchased by passionate, performance focussed customers with a high level of engagement and involvement of the technical aspects of their vehicle. They often have an interest in competitive motorsport, whether as spectators or competitors, are engaged in car clubs or forums, or just enjoy the most advanced engineering applied to road-going Ford models.

 

Are there clubs like this for Ford Performance in other markets?

Yes, Ford Performance has activities and programs in other markets; we can't speak to those, specifically, however we're conscious that customers around the world are looking for a higher level of engagement. That's why we're kicking off Ford Performance Club here in Australia.

 

Who is eligible for membership to the Ford Performance Club?

Buyers of specific Ford Performance models from November l, 2019, and Mustang models. These include: MY2020.25 Fiesta ST, MY2020.25 Focus ST, MY2020.25 Ranger Raptor and MY2020 Mustang 2.3L High Performance, MY2020 Mustang GT and MY2020 Mustang R-SPEC.

 

Can existing owners apply?

The club is open only to new buyers at this stage.

 

Would you open this to existing owners?

We're open to feedback and suggestions as we go forward, but our focus at the moment us setting up that opportunity by establishing the Ford Performance Club in Australia.

 

Is membership transferrable to the next owner - when does it expire?

No the membership is not transferrable at this stage, as it is registered to the original owner's email address who purchased the vehicle new. The Ford Performance Club is an ongoing initiative and does not have an expiry date.