Use of Logo

Use of Logo

Use of Logo

Use of Ford blue oval logo and other Ford trade marks

The Ford blue oval logo is one of the world's most recognisable trade marks owned by Ford Motor Company. Ford Motor Company has developed a substantial reputation and good will in the Ford blue oval and its other trade marks in Australia and around the world.

In order to protect its trade marks, Ford Motor Company only permits authorised Ford Dealers and other organisations closely associated with it to use its name and trade marks. This ensures that when customers see the Ford name or the blue oval logo, they know they are dealing with Ford Motor Company or an organisation closely linked to Ford Motor Company.

Any reproduction of Ford Motor Company's trade marks requires the permission of Ford Motor Company.

Ford Motor Company of Australia is happy to consider requests concerning the use of the Ford Motor Company trade marks with respect to new products for Australia. To consider your request, an official request form must be submitted to

Please note that Ford Motor Company and Ford Motor Company of Australia take the unauthorised use of Ford trade marks very seriously, and will proceed to enforce their rights against any unauthorised user.

Click here to Download the request form.