Ford Australia is extending its sponsorship of the Geelong Cats AFL team for five years through 2020 to further extend one of the longest sports team partnerships in the world.
Ford and the Geelong Cats celebrated 90 years of association during the 2015 season, a commitment thought by many to be the longest running sports team partnership in world sport on record.
“Soon after Ford put the world on wheels, Ford of Australia changed sports marketing in Australia when we forged a partnership with the Geelong Cats in 1925 by first offering jobs for the players at our new local operations,” said Graeme Whickman, Ford of Australia President and CEO. “The sponsorship extension comes on top of our ongoing investment in Australia and Geelong, including our advanced Research and Development Centre in Geelong and the You Yangs Proving Grounds near the city that are part of $300 million in R&D investment this year alone.”
Ford’s history in the Geelong community is a source of great pride for the company, and continues to be a key focus for investment in the future of the business. A key partnership between Ford and Geelong’s Deakin University to nurture Australian engineering talent for the future is a core focus. Most recently, the university was one of five universities worldwide invited to take part in the ‘Creating a Ford Model T for this Century University Challenge’.
Additionally, the YouYangs Proving Ground in Lara which celebrated its 50th Anniversary this week is evidence of Ford’s strong engineering credentials, solidifying Ford’s presence in the area for years to come.
“The current Cats team reminds me of the record number of new vehicles we launched this year. Tomahawk is like Ranger as our cornerstone that get the tough jobs done. Selwood and Bartel are like Focus and Fiesta STs with power, speed and nimbleness. And, Dangerfield is like our Mustang – the new addition giving a spark to the entire lineup. We cannot wait to start the season in 2016”.
Geelong Cats CEO, Brian Cook says the organisation’s partnership with Ford has been crucial to the club’s success over the years.
“There is, and has been, no more enduring relationship and a greater team than Ford Motor Company and the Cats since 1925. Both parties expect this relationship to continue and we are proud to carry the Ford name on our playing jumper.”
Ford’s agreement with the Geelong Cats sees the company continue with the title of sole major sponsor for the team.
Go Cats!! Geelong Football Club