What is myFord?

var refr=escape(document.referrer); /* get the http referer and encode it */ var dom=location.hostname; /* get the host domain */ var stURL="http://au.track.decideinteractive.com/n/45053/77577/www.ford.com.au/pflqpp;11;3;;6;;cn8k3k;;;;;1;/i/c?0&pq=%2fseo&1pixgif&referer=" + refr; if ( (refr && refr.search(dom) == -1) && (location.href.toUpperCase().indexOf("247SEO=N") == -1) ) /* if the referrer is external preload the image request and does not contain 247SEO argument = "N" */ { imageTR = new Image(); imageTR.src = stURL; }