Australian Filmmaker, Ellenor Argyropoulos, is Featured in Ford’s Small But Mighty Campaign, Illustrating Ford’s Commitment to Local Innovation and Investment
Wed, Oct 28, 2015
- Ford is committed to investment in Australian communities and innovation, including $300 million this year alone and nearly $2 billion in local R&D the past six years, and working with Australians such as filmmaker Ellenor Argyropoulos on innovative campaigns like Small But Mighty.
- Ford Motor Company presents a series of entertaining short films that celebrate the theme of Small but Mighty inspired by Ford’s much-celebrated range of EcoBoost engines.
- Five emerging filmmakers from around the world were selected to celebrate small acts and ideas that pack a mighty punch.
MELBOURNE – Ford Motor Company presents a series of entertaining short films that celebrate the theme of Small but Mighty, inspired by Ford’s much-celebrated range of EcoBoost engines. The shorts, created by five emerging filmmakers from around the world – including Australian Ellenor Argyropoulos – celebrate small acts and ideas that pack a mighty punch. The Small But Mighty campaign demonstrates Ford’s commitment to game-changing innovation, like EcoBoost, and its investment in Australian talent like Argyropoulos.
“Ford supports innovation in many different forms,” said Graeme Whickman, President and CEO Ford Australia.
“From our $300 million local investment in R&D for vehicle innovation, to supporting emerging filmmakers to create compelling short films, Ford is proud to be involved,” he said.
Ford’s EcoBoost engines deliver great power, use less fuel and generate fewer emissions compared with larger-displacement naturally aspirated engines.
Filmmakers took up the challenge to craft short films that capture the spirit of what the engine range is all about, and demonstrate a moment in life, a person or an idea that is Small but Mighty.
From a man with incredibly strong super hero-like arms, to a young boy who dominates the soccer field; from a super granny, to a couple who are inspired by little moments that shape the mighty world – the short films explore a variety of subjects, but at their core the compelling innovation message of Small but Mighty shines through.
Small But Mighty short films
A pint-sized football champ proves that size doesn’t matter in Soccer Prodigy. The director Jude Chun cast a talented 8 year-old with incredible ball-handling skills. The young boy’s impressive moves on the pitch steal the show in this comic book-style short.
Bite with a Kick
Independent, Australian filmmaker Ellenor Argyropoulos created Bite with a Kick. The film – set in the Australian bush – tells the story of a family on a camping adventure, and the surprising power of a small chili.
Small but Mighty Vignettes
Daniel Brothers and Lauren Schad of Long Way Home Films weave together a series of highly visual scenes of small feats, which prove that good things really do come in small packages. Ranging from the hilarious to the heart-warming, the five scenes will leave you wanting more.
All five films can be viewed now through: http://ford.to/smallbutmighty.
Ford EcoBoost: A Global Phenomenon
The first EcoBoost engine was introduced in 2009 and since then, 5 million EcoBoost-equipped vehicles have been sold globally. In the Asia Pacific region, demand for the EcoBoost engine range is growing and Ford will be launching more vehicles equipped with the fuel-efficient technology. By the end of 2015, Ford will offer EcoBoost in Asia Pacific in more than 20 vehicles.
In Australia, Ford offers the award-winning 1.0L EcoBoost in the Fiesta and EcoSport. Other EcoBoost engines are also available in the Ford Kuga, Mondeo, Falcon, Fiesta ST, Focus, Focus ST, and Mustang.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.