Ford Fuelling National Breast Cancer Foundation Research by Dr. Fiona Simpson into Novel Breast Cancer Therapy by Auctioning Eighth New Mustang Coming to Australia
Thu, Sep 24, 2015
- As part of Ford's unique investment to make Australians lives better, the company will auction one of the country's first Mustangs to raise funds for the National Breast Cancer Foundation (NBCF) to support Dr. Fiona Simpson's breast cancer research at the University of Queensland’s Diamantina Institute.
- The eighth Mustang in the Australian fleet will be auctioned on eBay for Dr Simpson's exploration into better targeting therapy and treating subgroups of advanced cases of Her2 positive and triple negative breast cancer.
- Additionally, Ford is donating $100,000 to the NBCF towards innovative life-changing breast cancer research as part of its ongoing commitment to the organisation during Breast Cancer Awareness Month (October).
- Auction builds on Ford’s investment in Australian communities and innovation, including $1.6 million to NBCF the past 12 years and nearly $2 billion in R&D the past six years.
MELBOURNE– Ford will auction one of the first 2015 Mustangs in its all-new Australian fleet to raise funds for the National Breast Cancer Foundation (NBCF) to support Dr. Fiona Simpson’s research into novel breast cancer therapies. This donation is part of an ongoing commitment to the NBCF and to Ford becoming the leading investor in the future Australian auto industry.
The Mustang – No. 8 in the Australian fleet based on vehicle identification number – was specially selected by Ford for the auction, to raise funds for Dr. Simpson’s research through the NBCF at the University of Queensland’s Diamantina Institute.
The funding will support Dr. Simpson’s research into novel therapies, including testing new treatments to target subtypes of breast cancer and testing new tools and technology to improve the effectiveness of treatment.
“Ford is using one of the world’s most iconic vehicles, the Mustang, to help the NBCF and Dr. Simpson advance innovative breast cancer research,” said Graeme Whickman, Ford Australia President and CEO. “We not only are investing more than $300 million in R&D in Australia to make our customers lives better with vehicle innovations, but contributing more to an important Australian organization to support work to improve and save lives.”
Already with 3,000 paid deposits for Mustangs before they even reach Australia, the vehicle is expected to attract a considerable six-figure bid.
While announcing the auction, Ford Australia also handed over a cheque in the amount of $100,000 towards the NBCF’s innovative and vital breast cancer research, adding to the $125 million Ford globally has donated during more than 20 years of breast cancer support, and Ford of Australia’s $1.6 million contribution to the NBCF in 12 years.
Treatment options are limited for some types of breast cancer such as triple-negative breast cancer or those with advanced disease.
Dr. Simpson’s research is focusing on understanding why some patients respond well to treatment and others don’t to find ways to reduce the side effects that can often severely impact a patients’ quality of life.
Her team’s research into novel therapies includes:
- Testing new treatments to target different subtypes of breast cancer
- Developing new therapies for advanced breast cancer and improving the targeting of therapy to cancer cells to reduce side effects
- Testing new tools and technology to improve the effectiveness of treatment
- Investigating the role of the immune system in breast cancer development and treatment.
The National Breast Cancer Foundation Acting CEO, Jackie Coles, is grateful for Ford’s ongoing support.
“Ford’s longtime support has had an immense impact on what we’ve been able to achieve in the lab,” she said.
“Without Ford’s support, we wouldn’t be able to support the research that we need to understand this disease and save Australian lives.”
“The auction of one of Ford’s most iconic vehicles is a testament to how committed they are to the cause,” she said.
2015 Mustang Auction
The auction of the vehicle will go live in November. The specific vehicle will be a V8-powered Mustang GT coupe in Guard Metallic color similar to the famous Highland Green Mustang driven by Steve McQueen in the iconic 1968 movie Bullitt.
To learn more about Ford Australia’s Mustang auction, visit http://stores.ebay.com.au/bidsforgood/fordmustang.
The auction will raise funds to help the NBCF move closer towards its goal of zero deaths from breast cancer by 2030.
The iconic Mustang
More than nine million Mustangs have been sold since it was first launched in 1964. The world’s most-liked vehicle on Facebook, Mustang has made thousands of appearances in film, television, music and video games.
The Mustang features Ford’s iconic GT model with V8 power, proven EcoBoost technology that combines power and efficiency, SYNC2 infotainment system and advanced safety and driver-assist features.
Power of giving
Ford Australia has been a proud partner of the National Breast Cancer Foundation for 12 years, contributing $1.6 million to breast cancer research in Australia.
Ford Australia joins Ford USA and Ford Europe in the drive to find a cure for breast cancer, together dedicating more than $125 million to raise awareness and fund research programs.
About the National Breast Cancer Foundation
The National Breast Cancer Foundation is Australia’s leading community-supported organisation dedicated to funding high-quality research into the prevention, detection and treatment of breast cancer. Since NBCF was established in 1994, more than $115 million has been awarded to more than 400 Australian-based projects to improve the health and wellbeing of those affected.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.