Ford’s Smart New Everest Brings Refinement and Rugged Capability to the ASEAN SUV Market
Tue, Mar 24, 2015
- The new Ford Everest goes far beyond what consumers in Southeast Asia expect from a premium SUV, blending rugged off-road capability with exceptional ride quality and dynamic handling
- With a chiseled and sculptural design, Ford’s latest seven-seat off-road SUV features body-on-frame construction, intelligent four-wheel drive and an advanced Terrain Management System to help drivers navigate challenging terrain with ease and confidence
- Together with an advanced suspension that offers exceptional ride comfort and agile handling, the new Ford Everest’s spacious, modern interior with high-quality craftsmanship delivers a comfortable ride for up to seven passengers
- Advanced, first-in-class features, including SYNC 2, Active Park Assist, and segment-first Curve Control and Blind Spot Information System with Cross Traffic Alert, make the new Ford Everest one of the smartest SUVs in its segment
- First-in-class power-fold third-row seating and power liftgate add to flexibility and versatility
BANGKOK, Thailand– The new Ford Everest made its debut in Thailand today, redefining the ASEAN SUV market with bold design, advanced technology, stunning off-road and on-road capability, and a refined, premium interior for up to seven passengers.
“With the new Ford Everest, we’re further strengthening our showroom lineup across ASEAN markets with a fully capable and competitive premium SUV that works equally well as a comfortable and refined family vehicle or taking on the roughest terrains of Southeast Asia,” said Matt Bradley, president, Ford ASEAN. “It’s a completely new vehicle inside and out with a host of first-in-class features, providing unmatched value in its segment.”
With a rugged, sculptural design that reflects its unshakeable toughness and technological prowess, the new Everest blends strength, smart features and style to bring consumers a tough and versatile SUV with true off-road capability. In addition to surprising and delighting fans of rugged off-road SUVs, the new Everest embodies Ford’s fun-to-drive DNA to deliver rewarding and dynamic on-road handling, offering no compromises on refinement and comfort.
“The Ford Everest will help to expand our product footprint in the region with a tough and refined vehicle that enables drivers, their families, friends and colleagues to go anywhere comfortably – whether on urban roads or far off the beaten track,” said Richard Tilley, vehicle line director, Ford Asia Pacific. “From the EcoSport to the Everest, our SUV portfolio in Asia Pacific offers something for everyone.”
Led by Ford’s Asia Pacific design and product development teams, and making use of Ford’s global SUV expertise, the new Ford Everest builds on the reputation of the current Everest, which is praised for its durability and versatility. The new Ford Everest will be available in both rear-wheel drive and four-wheel drive variants.
“The new Ford Everest represents an epic commitment on the part of the Ford Motor Company to meet and exceed high customer expectations,” said Tilley. “From the very beginning we set aggressive targets, and with the Ford Everest we have truly raised the bar for this type of vehicle in design and capability, with advanced technologies for a smarter, safer and more capable vehicle.”
Balancing rugged off-road and refined on-road capability
The new Ford Everest was designed from the ground up with the durability to take on the most inhospitable environments. One of the toughest SUVs in its segment, the Everest has a true body-on-frame design, assuring the torsional strength required for challenging terrains. Together with an intelligent four-wheel drive system, an active transfer case with Torque on Demand, Terrain Management System, and best-in-class ground clearance of 225 mm and water-wading capability of 800 mm, the Everest helps drivers navigate difficult terrain with ease.
For ultimate capability, the advanced, first-in-class Terrain Management System gives drivers four preset settings – Normal, Snow/Gravel/Grass, Sand and Rock– that alter the vehicle’s throttle response, transmission, intelligent four-wheel drive system and traction control to confidently tackle any situation. For extreme off-road environments, drivers can manually lock the transfer case in low-range four-wheel drive mode for increased control.
These impressive off-road credentials are paired to a new level of ride quality and dynamic handling beyond what consumers have come to expect in a rugged SUV. Thanks to its coil spring front and rear suspension and a Watt’s linkage on the rear axle, the new Ford Everest provides a comfortable, stable ride with agile and predictable handling on the road, keeping the promise of Ford’s fun-to-drive DNA.
Advanced technology for a Smarter, Safer Drive
Ingeniously packaged with “up for it” functionality enabling extraordinary journeys, the new Ford Everest is one of the most technologically advanced off-road SUVs ever made, and builds on Ford’s global expertise in the utility segment.
The latest generation of Ford’s in-car connectivity solution, SYNC 2, lets drivers use natural voice commands to control the car’s entertainment system, climate controls and connected mobile devices more easily than ever before. SYNC 2 also boasts an eight-inch touchscreen with color-coded corners for easy menu navigation. The entertainment system features a first-in-class 10-speaker sound system with an integrated subwoofer, providing accurate and precise sound reproduction and deep, rich bass.
Other segment-first technologies in the new Everest include Curve Control, designed to help drivers maintain control when approaching turns too quickly, and Blind Spot Information System (BLIS) with Cross Traffic Alert, which informs drivers when there is a vehicle in their blind spot while driving or when preparing to reverse out of parking spots.
The vehicle also offers other advanced features, including Roll Stability Control and an Electronic Stability Program that works with traction control to help the driver stay in control. To reduce parking anxiety, Active Park Assist enables drivers to parallel park hands-free, requiring only accelerating, shifting and braking from the driver – a first in its segment in Thailand.
In addition to advanced active safety systems, a strong passenger cage built using high-strength materials like boron steel, and passive safety features, including up to seven airbags, help to keep occupants safe in the event of a collision.
Power and efficiency to go further
The incredible capabilities of the new Ford Everest are made possible by one of two diesel engines from Ford’s globally proven Duratorq family, mated to durable and efficient six-speed automatic or manual transmissions. Featuring advanced technologies that improve fuel efficiency, both engines deliver excellent performance:
- For maximum power and torque for heavy-duty towing, Ford is offering the latest generation of its 3.2-liter Duratorq five-cylinder TDCi diesel engine with 147 kW of power and 470 Nm of torque. Upgrades from the previous generation include an updated exhaust gas recirculation system to boost efficiency
- For maximum fuel economy without compromising performance, Ford is also offering the latest generation of the 2.2-liter Duratorq four-cylinder TDCi diesel, putting out 118 kW of power and 385 Nm of torque
Smart and Functional design
The new Ford Everest stands apart with a bold, sculptural design that communicates its impressive capabilities and advanced smart features, while the robust front end with signature LED daytime running lights and wide stance make for a powerful presence on the road. The chiseled and technical design is also highly efficient – extensive aerodynamic testing led to an exterior that seamlessly melds form and function.
The new Everest’s bold exterior presence is paired with a modern interior that makes use of refined materials and emphasizes horizontal lines to create a comfortable, harmonious environment for up to seven adult occupants. Interior features balance ride comfort with ultimate practicality, including a dual-panel moon roof, a first-in-class powered liftgate, more than 30 cleverly designed stowage spaces, multiple power outlets and flexible seating and cargo arrangements – including fold-flat second- and first-in-class power-fold third-row seating – to achieve a perfect balance between passenger demands and packing efficiency.
To ensure exceptional cabin quietness, Ford equipped the new Everest with Active Noise Cancellation technology in addition to optimizing cabin sealing and sound absorbing materials throughout the vehicle.
Similar to the systems used in noise-cancelling headphones, Active Noise Cancellation uses three strategically placed microphones inside the cabin to detect and measure sounds. A smart control module instantaneously generates opposing sound waves, which are then fed through the Everest’s audio system to cancel out unpleasant noises. The result is a quiet interior that lets the driver comfortably speak with third row passengers without shouting.
“With its safe and smart features, a refined interior and outstanding on-road and off-road capabilities, the new Ford Everest sets a new standard in the medium SUV segment and represents a compelling addition to our global lineup of SUVs in ASEAN markets,” said Tilley. “Taking advantage of our global design and development expertise, and our proud heritage in the utility segment, we’ve created a vehicle that goes far beyond customer expectations.”
The new Ford Everest will be manufactured at AutoAlliance Thailand in Rayong, Thailand.
Editor’s note: Specific feature availability varies by market
* Driver assistance technologies do not work in all conditions and are supplementary and do not replace driver judgment.
^ Specific feature availability varies by market
# Performance figures measured using premium fuel (95RON)
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Mich. With about 187,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.
For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.